In 2009, Karin Dam founded an English language school in the small town of Limbach. After having lived and worked in the US for 11 years, this was the logic consequence for her. The rooms are very modern and tastefully equipped, according to the target group. Here, children and adults can learn English. The new corporate design should be modern and reduced to the essential. Mrs Dam decided beforehand to purely use a word mark. Besides the logo, she also needed stationery, business cards, advertisement and a new website.